An independent practice
Netherlands-based, working globally
Close the gap between what technology can do and what your organisation actually uses.
Piedmont is the parent practice behind Martech Foundry and Martech Therapy. Founded by Matthew Niederberger.
Two practices, one parent.
Martech Therapy
Customer data strategy, Martech architecture, and organisational readiness. For the work that needs to happen before you’re ready to build.
If you need to think before you build, or you’re not sure yet which problem to solve first, Therapy is the right conversation.
Visit Martech Therapy
Martech Foundry
Custom data integration and activation solutions. Built in weeks, handed over to run without me.
If you need a tool that doesn’t exist yet, or an off-the-shelf solution that almost fits but doesn’t quite, Foundry is the right conversation.
Visit Martech FoundryAbout Matthew
I’ve spent over 20 years working across every side of the marketing technology industry. Vendor, agency, brand, and the last 11 years as an independent contractor across 30 to 40 engagements in banking, insurance, travel, retail, broadcast, recruitment, and more.
Piedmont is the entity that sits behind all of it. Martech Foundry handles the build and delivery work. Martech Therapy handles the strategy and advisory work. Both are expressions of the same basic belief: that the gap between what technology can do and what organisations actually adopt is closeable, and that closing it requires both the thinking and the making.
I’m based in the Netherlands and work globally.
Built by Piedmont
What “Built by Piedmont” means
“Built by Piedmont” is a mark of authorship, not an ongoing service relationship.
When you see it on a site, tool, or deliverable, it means the solution was scoped, built, and handed over by this practice. The goal of every engagement is that what gets built runs independently after I leave.
Start at Martech FoundryGet in touch
Not sure which conversation?
Build and delivery questions start at Martech Foundry. Strategy and advisory at Martech Therapy. For anything else, book a call.
Book a 30-minute call